Influencers

How Trends and Creativity Become Contagious

14 minutes 6.7/10

Influencers is a great documentary that looks at how trends and creativity become contagious. What does it mean to be an influencer? Find out.We will be looking at music, fashion, and the entertainment industry to mine examples of how someone ‘trends’ in today’s world.

The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.

We get a close up look at the 21st century New York advertising scene to update the image people have in their heads of a Mad Men NYC ad scene. These ad men are tech savvy and the agency may have even changed from being the creative driven influencers of the Don Draper era, to more of the engineers, social media architects, and coders.

“Influencers” belongs to the new generation of short films, webdocs, which combine the documentary style and the online experience.

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Discuss This Documentary

  • POPCANA

    Sadly these people live in a bubble. That bubble being stuck in hipsterisms. Being a hipster starts fads but eventually they fade out. This is the last film one should learn about being a true influencer.

    • Pete

      These people may live in a bubble, but it is the bubble we should all aspire to be in, talking about making real business decisions such as whether to in effect “sell out” and join the mass market. Dont be a laggard.

  • http://www.facebook.com/HelmholtzWattson Helmholtz Wattson

    Andy Warhol was right when he said the thing about 15 mins of fame … everyome in this video is praising everyone else who thinks as they do … lacking are the every day people and what they think, the real influencers – architects, designers and cultural scholars, who are much older than this crowd (who thinks they know it all). The real man and woman who does have a job that matters are never portrayed – these are the people ho do have a commitment to life, not 15 mins of fame. People can live fulfilling lives with just a stationary phone, regular pants, shirts, coats and dresses; read normal analysis of what is going on in Society; and, live within their means and what their surroundings can sustain … Kids, really, GROW UP !!!… the World is not a Music Video nor a computer game, it is rough, without a manual …

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